Paid media, tracking and CRO
Performance marketing specialist
One plan for every paid channel, judged by revenue and cost per lead.
Running Google Ads and Meta Ads separately often means two teams, two sets of numbers and nobody owning the result. Performance marketing brings them together: one budget, one source of truth and one goal.
I'm a performance marketing specialist based in Mangalore, Karnataka. I combine channel management with what usually gets skipped: measurement you can trust, budget allocation across channels, and landing pages that convert the traffic you already pay for.
What's included
- 01
Channel strategy
How to split budget between Google, Meta and other channels, based on intent, margins and goals.
- 02
Analytics and attribution
GA4, Google Tag Manager and server-side tracking set up so leads and sales are attributed correctly.
- 03
Landing page CRO
Testing headlines, forms, offers and page speed to lift conversion rate before raising spend.
- 04
Campaign management
Hands-on management of Google Ads and Meta Ads, coordinated around the same targets.
- 05
Dashboards
Looker Studio dashboards that show spend, leads, revenue and ROAS in one place.
- 06
AI-assisted reporting
Automated weekly reporting and anomaly checks, so problems are caught early.
How I work
- 1
Measure
Audit tracking and establish a baseline everyone agrees on.
- 2
Allocate
Set channel roles and budgets from the numbers, not habit.
- 3
Optimise
Weekly campaign work plus monthly landing page tests.
- 4
Scale
Grow spend where marginal returns hold up.
Who this is for
Growing brands that spend on more than one paid channel, e-commerce stores focused on ROAS, and companies that want a freelance digital marketing specialist who owns results end to end.
Based in Mangalore, Karnataka, I work with clients here in person and with businesses across India and abroad remotely. Read more about my background and approach, or see all case studies.
Related case studies
Performance marketing specialist: FAQs
What is the difference between performance marketing and digital marketing?
Digital marketing covers every online channel. Performance marketing focuses on activity you pay for and measure by outcomes such as leads, sales and ROAS.
Do I need accurate tracking before running ads?
Yes. Without reliable conversion data, platforms optimise for the wrong things and you cannot tell which channel works. Tracking is the first thing I fix.
Can you work alongside my in-house team?
Yes. I can own the paid channels and measurement while your team handles creative and sales, or advise your team as a consultant.
Related services
- Google Ads · Mangalore, Karnataka and remoteGoogle Ads specialist in MangaloreAds that are measured by enquiries and sales, not clicks.
- Facebook and Instagram ads · Mangalore, KarnatakaMeta Ads specialist in MangaloreFacebook and Instagram campaigns that create demand and turn it into leads.
- AI solutions · Mangalore, KarnatakaAI specialist in MangalorePractical AI solutions, automation and smarter business workflows.
Let's grow your business
Tell me about your website and goals. You will get a free audit with the three biggest opportunities I see.